Please note that the end crop of this asset depends on each user’s device. Developer Page Artwork is used to customize the appearance of your developer page. If Apple selects your app to have Product Page Artwork, it will appear at the top of your app store page. 4) Product/Developer Page Artwork Requirements Icon Pixel and Format Requirementsįor more information on how to design and test your icon to increase conversion rates, read our app Complete Guide for Getting Your App Icons. Hence, it is essential to have an icon that gives a strong first impression while communicating your app’s purpose and utility. The Sticky Header further accentuates your app icon, as your icon remains visible on the Product Page even when visitors scroll down the page. The app icon is one of the first elements that visitors see on your iOS Product Page. Video Resolution Requirements for iPad (12.9-Inch Retina Display)Ĭheck out Apple’s complete App Preview Video specifications. Video Resolution Requirements for iPhone 6/7/8 (4.7-Inch Retina Display) Video Resolution Requirements for iPhone 6 Plus/7 Plus/8 Plus (5.5-Inch Retina Display) Video Resolution Requirements for iPhone X (5.8-Inch Super Retina Display) Video Resolution Requirements for iPhone Xs Max/XR (6.5-Inch Super Retina Display) Supported extensions: mov, m4v (H.264 only), mp4 (H.264 only).Accepted formats: H.264 and ProRes 422 (HQ only).You can deliver App Preview Videos in Apple’s Native Resolutions or the Accepted Resolutions, but we recommend only using the Accepted Resolutions.įor inspiration on creating Videos that drive more app installs and increase the quality of installs, read our guide on App Preview Video best practices. 2) App Preview Videos Sizes & DimensionsĪpp Preview Videos can be uploaded in either portrait or landscape format and will always appear in the Gallery before Screenshots. 2048px X 1536px with status bar)įor the full list of Apple’s app Screenshot guidelines for iPhone, iPad, Apple Watch, and additional displays check out the full App Previews and Screenshot specifications. 2048px X 1496px for landscape (without status bar.1536px X 2008px for portrait (without status bar.IPad Pro 2nd and 3rd gen – 12.9-Inch Retina Display Landscape screenshot size: 2688 px X 1242px.Portrait screenshot size: 1242px X 2688px.Landscape screenshot size: 2436px X 1125px.Portrait screenshot size: 1125px X 2436px.Landscape screenshot size: 2208px X 1242px.Portrait screenshot size: 1242px X 2208px. Apple App Store Screenshots sizes and requirements: We’ve compiled a full list of Apple screenshot sizes. Hence, your Screenshot set is the most impactful element on your Product Page and will be the main influencer for a majority of your Product Page Visitors. Therefore, it is crucial to follow app store screenshot requirements.īased on our analysis of 500M app store sessions, best practices for designing Apple Screenshots include using lifestyle images to communicate app value, incorporating real app screenshots that highlight specific features, or creating a hybrid of both methods.įor more information on how to design and test Screenshots that drive more downloads, read our App Screenshot best practices guide. In the Apple Store, Screenshots take up the most real estate in the First Impression Frame of your Product Page. Apple store screenshot sizes are very specific, and we’ve listed them below.Ī minimum of one and a total of ten Screenshots can be uploaded to the Gallery in either portrait or landscape formats. For iPhone, at the minimum, you need one set of screenshots for the 5.5-inch display, and for iPad, you need at least one set for the 12.9-inch display. On the iOS App Store, you must provide a set of screenshots for all device types. Images of someone holding an iPhone and playing your game, for example, are prohibited. Just make sure you only provide screenshots (and videos) that were taken directly inside your app. Fortunately, they aren’t difficult to abide by. 1) iOS App Store Screenshot Sizes and GuidelinesĪpple enforces strict guidelines and size requirements for all iOS app screenshots. Keep reading to learn how you can optimize all of your iOS app creatives from screenshots to icons and videos, to better engage potential users and increase revenue for your app development business. In fact, based on millions of tests results we analyzed here at Storemaven, making sure your iOS screenshot sizes are optimized can boost conversion rates by 28%. The iOS app screenshot gallery in the App Store (the place where screenshots and videos are shown) is the most prominent asset in the First Impression Frame (everything above the fold) on iOS devices.
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